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Our Journey

What began as a series of one-on-one coaching sessions has evolved into a full-scale enablement and value engineering service trusted by fast-growing SaaS organizations worldwide.

We started with one core belief:
Most sellers don’t fail because of product knowledge — they fail because they lack executive fluency.

Over time, our approach expanded into structured training, executive selling frameworks, value engineering support, and personalized coaching programs that help teams accelerate revenue-critical outcomes.

Today, Common Sense Strategy operates as a flexible, on-demand partner delivering the coaching, tools, and executive insight that modern revenue teams need but rarely receive internally.

Our Team

Shawn Bates

Founder & CEO

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Jen Harris

Co-Founder

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Jeroen De Leeuw

Chief Tactics Facilitator

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Our values

We believe great selling starts with clarity, integrity, and genuine business understanding. Our approach is grounded in helping sellers communicate simply, act confidently, and always focus on what matters most to executives. We value practical enablement over theory, honest guidance over internal politics, and measurable outcomes over guesswork. Every interaction, workshop, and coaching session is designed to elevate performance, build trust, and empower revenue teams to operate with purpose, professionalism, and strategic impact.

  • Executive-Ready Sellers

  • Value-Led Outcomes

  • Flexible Enablement Support

  • Enterprise Deal Mastery

  • Accelerated Deal Velocity

Our Impact in Numbers

40%

Increase in Deal Size

93%

C-Suite Access Improvement

25%

Faster Onboarding & Certification

70%

Skill Gap Reduction

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